100% anonymous by default
5-minute setup
Built for trucking
Built by
Mutha Trucker
Driver advocates, by drivers — for drivers.
“Drivers have been putting up with bad conditions in silence for too long. This gives them a real voice — and gives owners a real shot at keeping them.”
— Alex, Mutha Trucker
Customer story
How Cheema Freightlines retained 14 drivers in 6 months
A 500-driver carrier cut annual turnover from 78% to 51% — and avoided ~$175,000 in replacement costs along the way.
Harman Cheema
President, Cheema Freightlines
78% → 51%
Annual turnover
in 6 months
14
Drivers retained
who would have left
$175,000
Replacement costs avoided
in 6 months
“We used to find out drivers were unhappy when they handed in their keys. Now my phone buzzes the moment one of my best drivers signals trouble — and we still have time to do something about it.”
A VIP alert flagged a dispatcher friction pattern in week 3 that was driving four reliable drivers toward the door. Harman intervened the same day. That single save paid for the entire year.
The cost of doing nothing
One good driver leaving costs you more than you think.
Replacing a driver isn't just finding someone new. It's recruiting, onboarding, training, and months of lost productivity — while your best drivers watch it happen and wonder if they're next.
$8K–$15K
Cost to replace one driver. Recruiting, orientation, training, and lost productivity while the seat sits empty.
95%
Annual driver turnover at large US carriers. Nearly every driver, gone within a year.
67%
Of drivers leave for fixable reasons. Pay clarity, home time, dispatch, equipment. Problems you could have solved.
The math — 100 driver fleet
Drivers lost per year at 95% turnover95 drivers
Average replacement cost per driver$12,500
Total annual turnover cost$1,187,500
Drivers lost for fixable reasons (67%)64 drivers
Preventable cost per year$640,000
Start free trial →Free for 30 days. Setup takes 5 minutes.
How it works
Set it up once.
It runs for you.
It runs for you.
5 of 6 steps run automatically. The one you touch — reaching out — is a single click.
Roster syncs withMcLeod TMSCSV importManual entrySamsara · KeepTruckin · TMW Suite — next
👥
Connect your roster once
Sync from McLeod TMS, import via CSV, or add drivers manually. Roster updates automatically as drivers join and leave — you never touch it again.
📱
Drivers respond honestly
Automated60-second anonymous text every Monday. They say what they actually think — not what they'd say to your face.
🤖
AI catches the patterns
AutomatedSentiment scored, urgency flagged, keywords extracted. Fleet-wide trends, not one-off noise.
🚨
Instant alert when a top driver goes quiet
Real-timeFlag your highest-value drivers. The moment one signals trouble, your phone buzzes. Not next week. Right now.
💬
Reach out anonymously before they walk
Open a 2-way SMS thread with any at-risk driver. Their identity stays hidden until they choose to reveal it.
📊
Sunday-night fleet brief
AutomatedAI emails you a plain-English summary — top themes, anomalies, pre-churn signals, and one action for the week.
See it in action
The three things your team will actually use every week.
A real-time SMS alert when a high-value driver signals trouble, a plain-English fleet brief in your inbox every Sunday night, and a Fleet AI you can ask anything. No dashboards to babysit.
🚨 Real-time VIP Alert
DriverOpenDoor
Today 2:14 PM
iMessage
🚨 VIP alert · Northwind Transportation
A high-value driver (8 yrs, value rating 9/10) just rated this week 2/5.
“Feeling burnt out on the West runs. Dispatch keeps pushing back home time. Not sure how much longer I can do this.”
Pattern: 3rd West-run driver to flag dispatch friction this week.
Reach out anonymously →
Fires within minutes of a flagged driver going negative. One tap to start an anonymous conversation.
📊 Sunday-night fleet brief
Lands every Sunday at 11 PM. You start Monday already knowing what to focus on.
💬 Fleet AI · Ask anything
Ask in plain English. Fleet AI answers in seconds — no SQL, no filters, no training.
Pricing
Retain one driver. Pay for the whole year.
Replacing a single driver costs $8,000–$15,000. DriverOpenDoor costs less than that — for a whole year.
30 days free · Cancel anytime before day 31
Starter
Start hearing your drivers
Up to 50 drivers
$99/mo
billed monthly
Small fleets just starting to listen.
- Up to 50 active drivers
- Weekly anonymous SMS check-ins to every driver
- AI weekly executive brief, delivered by email
- McLeod TMS sync — auto-import your driver roster
- Driver perk network — fuel, tires, hotels
- Inbox of raw feedback responses
Most Popular
Pro
See what’s really happening — and act on it
Up to 500 drivers
$399/mo
billed monthly
Fleets serious about cutting turnover.
- Up to 500 active drivers
- Everything in Starter, plus:
- Full dashboard — sentiment trends, keywords, anomaly detection
- VIP alerts — instant ping when a top driver goes negative
- Driver Advocate portal — anonymous 2-way conversations with at-risk drivers
- Dispatcher analytics — see which dispatchers are driving drivers out
- Per-feedback AI analysis (200/mo)
Premium
Get ahead of every problem before it walks
Up to 800 drivers
$499/mo
billed monthly
Fleets that treat retention as a competitive advantage.
- Up to 800 active drivers
- Everything in Pro, plus:
- Fleet AI — ask anything in plain English ("what do my happiest drivers have in common?")
- Pre-churn scoring — drivers flagged before they quit
- Unlimited AI analysis, broadcasts, and campaigns
- Priority support + white-glove onboarding
Enterprise
800+ drivers · Annual contracts only
$1,000/mo base + $3/driver/mo over 800
Includes white label, revenue share on driver perks, dedicated CSM, full API access.
Compare features by plan
Active driver seats (Starter 50 · Pro 500 · Premium 800)
Weekly anonymous driver SMS
AI weekly executive brief (email)
McLeod TMS integration
Driver perk network access
Full dashboard — sentiment, keywords, trends
VIP alerts with AI summaries
Per-feedback AI analysis (200/mo on Pro)
Driver Advocate portal
Anonymous reachout conversations
Dispatcher analytics
Broadcasts (4/mo on Pro, unlimited on Premium)
Campaigns (2 active on Pro, unlimited on Premium)
Fleet AI — ask anything in plain English
Unlimited AI analysis + broadcasts
Priority support + white-glove onboarding
Starter
Pro
Premium
FAQ
Questions fleet owners ask
Will my drivers actually respond? Or will this be another box nobody opens?+
Yes — and that's the surprise. Driver SMS check-ins typically see 5–10× higher response rates than email surveys or paper forms. The reason: it's a 30-second text from their fleet, fully anonymous, and when drivers see action on what they raise, the loop builds itself. Drivers who never respond are flagged in your dashboard, so silence becomes a signal too — you don't lose people quietly.
How long until I see results?+
Most fleets catch their first high-value driver showing trouble within 2–3 weeks. Cheema Freightlines surfaced a dispatcher friction pattern in week 3 that was driving four reliable drivers toward the door — Harman intervened the same day. By month 3, you'll have a clear pattern map of what's pushing people out and what's keeping your best drivers happy.
How is this different from Workhound, Stay Metrics, or the surveys we already run?+
Three things: (1) real-time VIP alerts — your top drivers get flagged within minutes of going negative, not in a quarterly report; (2) Fleet AI lets you ask your driver data anything in plain English ("what do my happiest drivers have in common?"); (3) anonymous 2-way conversations let you reach out and de-escalate without breaking anonymity. Most retention tools tell you what already happened. We tell you what's about to.
What if drivers complain about pay or equipment — stuff I can't fix tomorrow?+
Most retention drivers aren't pay. They're predictable home time, dispatcher communication, route consistency, and pay-stub clarity — fixable by Monday with no capital outlay. When pay or equipment does come up, you'll see it as a pattern across multiple drivers, not one person venting — which gives you real ammunition to push the conversation up the chain.
How is this actually anonymous? Won't my drivers worry it isn't?+
Driver feedback is stored without identity attached — even we can't tie a comment to a driver in the dashboard. Drivers receive a tokenized SMS link, submit anonymously, and only reveal themselves if they choose to. Your dispatchers can't link a comment to a driver, and neither can your other admins — by design.
Can my dispatchers see what their drivers say about them?+
No — by default, dashboard access is owner/admin only. You can invite Driver Advocates (a separate, limited-permission role) to handle anonymous conversations with at-risk drivers, but neither dispatchers nor regular admins can see who wrote what. You decide who gets visibility into the data.
What happens when a high-value driver signals trouble? Will I drown in alerts?+
Your flagged top drivers get VIP alerts — an SMS hits your phone within minutes with the comment, an AI urgency score, and a one-tap "reach out anonymously" button. You won't drown: alerts only fire for VIP drivers AND only when sentiment crosses your threshold (configurable). Most fleets see a handful a month, not a flood. Everything else lives in the Sunday brief.
Do you integrate with our TMS?+
Yes — native McLeod TMS sync is included on every plan, even Starter. Your active driver roster auto-updates as drivers are hired or leave — no CSVs, no manual maintenance. Samsara, KeepTruckin, and TMW Suite integrations are next on the roadmap; if you have a different TMS, reach out and we'll prioritize it — most direct integrations ship in 2–3 weeks.
What's the trial like, and what happens at day 31?+
30 days free, no charge during the trial. We ask for a card at signup so the trial flows directly into a paid plan without re-entry — but you can switch off auto-charge from billing settings any time before day 31 and you owe nothing. If it's working, you keep going. If not, you walk.